A logo is one asset. A brand is a system.
A prompt-to-logo box hands you one image and stops. BrandCrafter derives an identity, builds every asset on top of it in dependency order, and checks each one before it joins the set. Four parts make it a system — here's the proof.
Identity — derived, not sampled
Every brand starts with a locked identity: a colour palette computed in OKLCH colour science and resolved to a full light and dark set, a display-plus-body type pairing, and a written voice. It's derived from perceptual colour math, not picked off a swatch grid — so it holds together across light and dark, on screen and in print.
Pipeline — each asset builds on the last
Assets aren't generated in isolation. The identity locks first; the logo is drawn next and promoted to the canonical mark; then every favicon, card, mockup, poster and bio grounds on what came before. The order is the contract — the same dependency graph the demo replays and the one-click “Generate entire brand” run walks.
Identity — Done
palette · type · voice — locked firstLogo — Done
from your locked identitySocial card — Done
uses your palette & styleBrand bio — Done
grounded in your voiceWebsite hero — Done
uses your palette & motion
…and 12 more, each on the one before.
Assessments — checked before it ships
Nothing joins the brand unchecked. A palette must clear WCAG AA (at least 4.5:1 foreground/background) before it validates; a logo is inspected for flatness and degraded to a clean SVG preview if the model over-rendered it with shadow or haze; and every generative output passes a typed schema at the seam. The result is a brand that is verified, not just generated.
Breadth — one identity, every surface
Image, video, copy and code from one locked identity: logo, favicon and app icon; social card, OG image and cover photo; business card, poster and product mockup; brand bio, value props and FAQ; even a CSS theme and Tailwind config. One brand, every surface, on-brand by construction.
One identity. Every asset, on-brand.
Define a brand once — palette, type, voice — and everything you make inherits it. Here are three more brands. Open any one to watch it build itself.
Every demo brand here is BrandCrafter’s own output — generated end-to-end by the product, not assembled by hand for show.
Ready when you are.
Start free, no account needed. Bring credits only when you want the AI to do the heavy lifting.